Know the Difference between Psychology & Sociology degrees

For those fascinated by people and the workings of the human mind, both psychology and sociology may be appealing career choices. After all, both fields are essentially the study of human beings. However, while these two field may be related, they are also vastly different in many ways. Choosing the right one for your educational and professional future comes down to knowing the difference between the two – and knowing which one appeals more to you!

Separating Psychology and Sociology – People vs. Culture

The biggest and most obvious difference between the study and practice of psychology and that of sociology is that while psychology examines the human mind and how it influences behavior and other aspects of life, sociology looks beyond the individual. The way we interact with others, affect those around us and are involved in our relationships, families, religion, race and culture all make appearances in the study of sociology; it is literally the “study of society”. For those who are interested in social interaction – or very much enjoy it, themselves – sociology can prove to be a fascinating field of study.

Weighing Your Options

The key component in your decision between psychology and sociology should be determining what you are more interested in and passionate about, between the two. Those who prefer to work alone or in small, intimate groups may prefer a career in psychology. The traditionally introverted have found great comfort in the psychologist’s chair, and have found that the career affords them a great opportunity to make a difference without the need for mass socialization, most of the time.

If you’re a social butterfly, though, sociology may be more to your liking. Does the way people interact with one another capture your interest? Do you enjoy learning about other cultures, and how the many cultures of the world create the global

dynamic we have today? This career is truly the best way to learn about all things social.

The Good News: Both Degrees Meet Current Needs

The best part about deciding between the study of psychology and sociology is that no matter which degree program you choose, it will fit your modern life. Online sociology degrees and psychology programs make it easier than ever to get into this fascinating field, even for nontraditional students. There’s no need to give up on your dream of becoming a renowned sociologist if you have scheduling issues, disabilities or familial obligations that keep you out of the classroom; more and more public and private universities are offering online sociology degree programs to fit the mold of the modern student.

Career-wise, both of these programs continue to be well-suited to the working world. More and more people seek the services of a psychologist every year in this fast-paced, stressful world we live in, and sociology has become a science more sought-after than ever in building interesting, thought-provoking entertainment and informational media. No matter which career path you choose, you can be sure there will be a place for you in today’s working world.

Importance of Learning SPC Course

The term SPC refers to Statistical Process Control. It is one of the training courses where the candidates will get the training regarding the data storage and the security development in projects. There will be various service environments available in the project, but this course will help to make better decisions to lead the project. Using the real time basis, the course will teach the lessons to the candidates. Therefore the candidates will not get any confusion while taking important decisions in the project. They can look at the industrial examples of this training course. They can join this course for the better placement in future.

What the course is about?

The projects will always include agile process. The project heads should make proper decisions over their projects. During this situation, they will face many issues over their projects. It should be solved by the heads without fail. For a better solution, the candidates can make use of SPC course. This course will be very helpful to the candidate to know more about the projects and its management. Therefore the candidates can also take effective decisions which are suitable for their projects. The data and the services will be encompassed through this course. It will make the project heads to lead their role in a better manner.

Apart from the project management, the candidates can also expect the project development training in this course. The statistical medium of the project will also be taught to the candidates. As per the project environment, the candidates will take up their valuable decisions. They can also practice various problems which arrive on the data of the projects.

Who can do this course?

Before joining this course, the candidate should know about the lists that who are allowed to do this course. It is described below.

  • Consultants.
  • Project leads.
  • Engineers.
  • Project managers.
  • Executives.
  • Managers.
  • Anyone who are interested in the agile process.

The benefits of this course

After the completion of the SPC certification Houston, candidates canexperience the following benefits,

  • Understand the agile process.
  • Basics and fundamental principles implemented on the agile process will be known.
  • Targeted projects can be done easily.
  • The management of the projects will be handled with ease.
  • The enterprise transformation in the agile process will be known.
  • Get a clear description about the SAFE implementation on projects.

Certification

This is one of certification course for the agile process. Many frameworks have been done in the agile process. This course is also one among that. The candidates can easily know about the agile process. This process will let the candidates know that how to manage the projects during its development. Therefore, the candidates can make good decisions in their projects.

This will help the projects to yield good profit. All they want to do is that, they have to select the best institute to learn this course. The candidates will not feel any toughness while learning this course. And they can also expect good opportunities for career side.

Weighing the Pros and Cons of Online CNA Classes

Getting a certification as a nursing assistant can help you go a great mile in your dream of providing medical assistance to the needy. There are several ways in which aspiring nursing students can get their CNA (Certified Nursing Assistant) training programs, including availing the certification from a vocational school, technical institute, trade school, community college, trade school and online CNA classes.

Though there are advantages and disadvantages associated with each of these methods. One method that has been luring these students into getting CNA certification is the online classes, mainly due to the convenience associated with attending classes online. Weighing the pros and cons of online CNA classes before enrolling yourself in such a program can help you make a better decision.

cna classes

Pros of Online CNA Classes

Here’s how you can benefit from online CNA classes:

  • Availability: CNA online training programs are available for almost all states, implying you can attend these classes irrespective of the place you are residing in. Even when you reside very far from a traditional college, this kind of setup can let you complete a significant part of your compulsory CNA certification training.
  • Convenience: This is best part of online training program since you don’t have to travel all the way to the college to attend the classes. You can take up the course right from the convenience of your home.
  • Flexible Schedule: Further, such classes can be attended according to one’s time convenience. If you are already working for a company and have weird work timings, you can always attend the classes in between shifts at work. This is one of the best advantages for people who are already employed and lead a very busy lifestyle, but still want to get their CNA certification.
  • Resources Included in Tuition: Online CNA programs have several perks associated with their electronic format. Enrolled students can get their textbooks, course materials, practice exams and other resources for free once they pay the tuition fee. On the other hand, the regular course charge extra fee for additional materials like identity badges and uniforms. Online courses are advantageous in that they can make the essential materials available through cloud service or for download.
cna classes

Cons of Online CNA Classes

While the advantages of online CNA classes are alluring to complete the course the easy way, students should also stay aware of the downsides so that they can weigh both the pros and cons before enrolling in it.

  • Official Approval: There are several online CNA courses, but few of them are not even accredited in all the states of US. Completing your training with proper accreditation is necessary in order to appear for the certification exams. There’s no use completing an online training program that is not even approved. So, it is essential to research thoroughly and find out about accreditation before enrolling in an online course.
  • Self Motivation: Since online classes follow a very flexible schedule, the student needs to be a motivated self-starter. You should spend some time to complete your daily schedule on a regular basis; if not, you may not be able to complete the course at all. Due to the lack of proper structure, it is easy for a student to avoid his or her lessons.

Keeping these pros and cons in mind, it is up to you to decide whether you would want to opt for online CNA classes or regular classes.

Top 5 Advantages of Online Learning

The concept of flexible learning gained momentum a few years back with the introduction of online learning or e-learning. Nowadays, e-learning modules are appropriately designed to deliver quality education through digital media, while offering the students the opportunity of studying at their convenience. Unlike traditional set-up, students no longer need to worry about attending classes on a fixed time. Here, in this article, we have shared a few benefits of learning online.

1. The major benefit of online learning is making education accessible to a broad range of students. It helps students to make the most of it in the available time frame and offers them the opportunity to choose from the course structures according to their needs.

2. Online learning or e-learning courses offer you the convenience of pursuing higher education and professional degrees, even when you are pursuing a full-time job. There is no specific time frame and students can access the course materials 24×7 and from any location.

3. For corporate training services, e-learning modules come as a boon. Online learning has made distance education widely popular. Thus, distance learning schedules are appropriately designed, so that it can effectively fit with work or family schedule.

4. E-learning helps students access the course modules as per their specific needs. Thus, students can get enough exposure in industry-specific learning and, at the same time, get practical hands-in experience in mastering the skills. For a successful e-learning module, the virtual platform should be easily accessible, functional, and easy to use. The key to a successful online training is that the education resources and course work are in tune with the professional schedule of the student. The process helps you achieve better engagement with the online education.

5. One of the major benefits of using an e-learning platform is that the components, such as project work and team exercises, are easily accessible. A range of online tools and applications can facilitate the way to deliver better impact on providing specific education to the students.

According to the experts, the popularity of online learning or e-learning gives way to the development and extensive use of virtual educational environment. The virtual learning environment has opened up a wide range of industry-specific subjects that cater to the students’ diverse career needs. In recent years, corporate organizations consider flexible learning as an ideal way to build up and sharpen employee skill set and knowledge base.

Tips for Success in Online Learning

As the education sector comes to terms with increasing technological intrusion and changing reality of learning modes, online learning is fast catching up as a preferred medium for kids ‘education. As per the statistics in 2011, 40 states in USA have either virtual schools or some form of state-led online initiative. The technological influx has made education boundary less. A student sitting in Hong Kong can take classes in California without any glitch since free worksheets, education articles and every other imaginable information regarding any subject is available online. The growing fame of online learning in kids’ education is indicated in the online enrollments stats of 2011, which state that nearly 2,50,000 students enrolled full-time in online schools in 2010-2011.

The easy availability of learning information such as free worksheets, education articles, easy to download presentations, etc has made online learning a hit among students as well as professionals. Missed course credits can be recovered via online learning but how to be a top scorer in a virtual classroom requires a little bit of planning and preparation. Here are some tips to help e-learning students be better in their learning:

Create a regular learning schedule – Online classrooms provides a private space of learning and maximum advantage can be taken of this by having a routine study plan. Have a calendar planner to help you keep track of test and assignment submission dates. Ensure that you take a look at the planner once each day so that your dates and study plan do not skip from your mind. Try and have a dedicated study place with everything you need so that your concentration is at fullest when you are studying. Having a specific study place brings in the much-needed peace for learning and accords importance to what you are doing.

Be interactive and engaged – When studying online it is important to be at your interactive best. Participate in conversations and group discussions and engage others as well by sharing, exchanging your ideas, perspectives and comments. Your information and learning source is not restricted to your instructor only. Besides all the free worksheets and education articles, it is interaction with your colleagues and peers that helps you learn even more.

Know the online learning management system – Before taking up the course online, make yourself fully aware about online learning ways. This means read the “how to manuals” of working on online learning management software and/or tools.

Conferencing your way through learning – Online learning is a break from the traditional and conventional way of studying. Contrary to the dominant physical presence of teachers and classmates, online learning entails just you and your machine. This can leave you feeling a bit isolated which can harm your studying, learning capacity. So to avoid feeling cut-off, participating in online conferences related to your course is a great way to learn and meet other students. It helps you in connecting with different experts of course subjects as well as with students from the same course.

If you have a problem, you have to talk about it – One great thing about the online format of learning is how it puts people socially at ease and opens them up. Being online, you can and should put forth your problem without any hesitation. If there is something that you are unable to grasp, then be vocal about it. Post your problem on the discussion forum, email it to your instructor and the responses will start pouring in instantly.

Making Your Schedule Flexible With Online Learning

There’s a war going on: It’s the war on scheduling. Often times, your lifestyle is its own unique battleground. You’re constantly on the defensive against time, you’re only ally is quick wits and a bit of luck, which in itself won’t work without you. Your weapons include a calendar, your laptop and planning skills. But times are changing, from the language you speak, to the way that you learn. You’re constantly on the prowl for knowledge, except that there are road-bumps and unexpected challenges, holding you back. In fact, these days, it doesn’t really matter whether you’re a student or an investment banker: the ability to schedule flexibly is your priority.

How about this: Yohana is a young entrepreneur currently experiencing her first days in career mode. She lives just outside of town – away from the city center, but not too far out. Much like any other woman, Yohana has duties to fulfill: she has a husband, works a full time job, takes care of her parents and looks after her kids every day of the week. Then all of a sudden, career kicks in. She’s in charge of clients, not just in Germany, but almost the entire European continent and like many international people; she struggles with adapting to cultures, learning new languages and keeping in touch with her clients. However, she is also part of a growing trend that’s catching on. As much as she loves face-to-face learning, she also embraces online learning.

Flexibility is a must for most young adults. Another growing trend is “work-life-balance”. This of course is easier said that done. Most people know or at the least have heard of it, however if it was as easy as flicking on a light switch, we’d all be resting on our sofa beds, or learning how to cook better or learning a new language. Before online learning was even considered, it was simply a catch-phrase. Busy people took night classes after work, hopping on their bikes, cycling through the windy night as they sit in crammed classes and begin the exciting journey of learning.

Now, we find ourselves at a time where learning can be achieved anywhere through means of technology and while technology changes, our lifestyles and flexibility often don’t. 50 years ago, you’d organize everything with a pager that was marketed as an alarm clock plus belt and jeans. But these days, scheduling and flexibility has never been more important, especially for those that work beyond borders. To the average adult, that flexibility is becoming more and more of a requirement. But flexibility isn’t something that can be bought at your local gas station, or touched and be seen. Students have to make flexibility.

Our girl, Yohana, works and is a daughter to someone as well as a friend and a sister. Right off the bat, she is already working multiple jobs at once. She has commitments to her family and dedication to her job and a passion for her career. She has no choice. Online learning however, has provided students like Yohana with an alternative to accessing education. We live at a time where 18 -20 year olds or even 14-16 year olds require flexibility that a Banker in the 70s would need. Much like Yohana, many boys and girls want work life balance. Where activities such as athletics, language skills and further education can be accessed through institutions, online learning allows these students to access them with the much needed flexible scheduling and low cost alternative.

Working and Studying

The Germany Trade and Invest center suggested that, at least in Germany, the working hour exceeds no more that 40 hours per week. Thus, maintaining a work life balance is not a steep learning curve and our girl, Yohana, could sure use that extra time to better communicate with her clients. In the sense of both, having the freedom to enjoy speaking in the same language and clear-cut audio.

Information from Diana G. Oblinger, author “Education and Information technology”, stated that at least 5.6 million students are enrolled in an online class as of 2009. Now, that number is 6.3 million and that’s only in the US. In fact, a study done by UNESCO in their IDEAL project (Impact of Distance Education on Adult Learning) states that the most active online learning countries in Europe were Greece, United Kingdom, Italy and Germany.

If we translated these statistics, we would get the answer that the education industry is shaping and changing. Traditional adults like Yohana, studied at a traditional university and now that she’s in the real world, it’s time for her to take a step further. Adults, like Yohana, require flexible scheduling and need a non-traditional method to fulfill her family and career expectations. Authors such as Oblinger, suggested that adults can ease up their scheduling and not murder their calendars via online learning means.

The word “classroom” will soon have a different meaning. When you first hear the word, you’d think back to your old high school, with rows and rows of seats as far as the eye can see, filled with students docked down with hoodies and sweatshirts. The word “classroom” will mean nothing when adults can learn and access whatever class they’re taking at home, in a café, in a holiday home and more or less any part of the Earth.

Like Yohana, these adults aren’t concerned with prestige, labels, branding, what exotic town their learning institute is in, or whether or not the business is associated with social status. These are people who are concerned with solving real world problems, whilst battling time constraints and schedule issues and she recently had clients who speak multiple languages from different parts of Europe. But that doesn’t matter; she takes language classes through online learning to help her with that. What she needs is flexibility.

Live Online Learning

Choosing an online learning platform is like finding night classes, only the process is simpler. Much simpler. You screen out the shady, untrusted ones that are too far from your house or office and pick the ones that are close. Except that you don’t even have to do that anymore with online learning. You can join a session held in Belgrade, while you are in Hamburg. That one step already eliminated. There are plenty of platforms to choose from, one of the most noteworthy is Live Online Learning, or the abbreviated LOL. The first thing you’ll notice is how incredibly easy it is to sign up. No paperwork or tedious application process. You fill in the details and in 5 minutes, you’re set and ready.

Yohana, like most adults out there, has international clients and wants to learn English. The nearest language school is a 5 km bike ride away and she has other priorities, such as university classes at 8 in the morning and preparing meals for the weekend. She can go through the process of reading thick phone books and cold-calling teachers to tutor her at home, adding transport costs which will be out of Yohana’s expense and given her finances, she’s not in the mood to borrow from the bank any time soon. So, she turns to online learning. She goes back home, turns on her laptop, arranges a meeting with her teacher and on the knowledge train she goes.

The beauty of online classes is that it’s repeatable anywhere and at anytime. She can be learning English while she’s visiting her family in Spain and afterwards take guitar lessons while on her USA trip.

Let’s be honest, most of us avoid commuting like the flu. What better way to wind down from a stressful day at work than to sit in a traffic jam and endure more stress. Students and professional workers have priorities, and sitting in traffic is most likely not one of them. The weather isn’t exactly helpful as well, as snowstorms and blizzards are not only dangerous, it is also unproductive. The economic costs of canceling classes is devastating, for both students and teachers and is highly inefficient. No more time is wasted and days gone without learning won’t be a problem.

Not to mention the cost of accommodation in som extreme examples. With traditional night classes, you’d probably spend hours on end, searching for close dorms and accommodation, because like the average college student, you’d try to find the sweet spot, only to find out that all the rooms have been taken. You’re not exactly keen on spending half your budget on transport and accommodation, so you’ll have to make decisions.

At this point, Live Online Learning is the Band-Aid to your open wounds. You sit at home, on a futon or your work desk and dive straight into class. After all, why buy a cow when you can buy milk from the grocery store? We are in the midst of a global transport-pocalypse. Except that this isn’t the fun kind where you can fantasize about saving the day. The only apocalypse that’s going to happen is to your wallet as you cash out euros after euros just on transport and commuting alone.

The focus of online learning is flexibility. To say that online learning will grant you flexibility is an understatement. You earn it by default once you’ve registered for a class. You’re flexible class-wise as well. Some offer classes from plasma physics to learning how to speak Indonesian. We’re talking about an institution that offers traditional classes and taught in a modern way. It’s not every day that you can wake up and take any class you’d like, but with online learning, students like Yohana can easily decide to learn painting in the morning and study coding in the evening.

Online Learning – Available in a local shop near you!

Don’t be mislead, Live Online Learning is a tool for teachers as much as it is for students. In fact, Online learning has paved way for new industries and a way for small businesses to reach their customers. Moving away from textbook studies and theories, there are of course real life examples. Interact! is a language school situated in Hamburg and it offers online learning as an alternative for its students. Business is as usual, but every dog has its days – sometimes, customers are overwhelmed and their available times don’t match with the teacher’s time. The result is a schedule-organizer’s worst nightmare. The solution was simple: what if teachers and students were taught using video cameras, so students can stay at home and teachers can stay at home and communicate through the internet.

It doesn’t stop at language schools. Several multinational corporations organize meetings via web cam and online platforms. This example is not strictly “learning”, it is however a useful concept to know. Back in the day, you’d have to send emails to each other back and forth, organize phone calls and possibly flights. Now, from Mumbai to Sydney, you can discuss business.

Online learning is a part of a new era of simplicity. We used to listen to music through CDs, now we YouTube it. We used to watch movies on DVD and now we stream it. Online learning is next on the conveyor belt. Educators have been asking the wrong question. It’s not about the what, or the whys or the whos. Rather it’s all about the how. How is it helping the students and how is it helping the teachers. Textbooks, for example might not even be necessary. 20 or so years ago, if you were to say. “I think textbooks are useless and will die out”, people would immediately think you’re some kind of hippie weirdo who’s only job is to wake up in the morning and blame the government for everyone’s problems. Books have been a part of human culture since the dawn of time and there’s no way people will ever stop using books.

But now, with online learning, it’s perfectly logical to ask “will we need textbooks anymore?” Of course, textbooks will always be part of education and learning, however with Live Online Learning, how we use textbooks could be entirely different. For one, it’s important to note that no matter who you are, student or adult, you’re probably sick and tired of having to travel around everywhere carrying tons of thick books, when it could all be traveling light weight and have everything in a laptop. Online learning and e-textbooks go hand-in-hand. When Netflix’s CEO, Reed Hastings, first proposed the idea of streaming movies and TV Shows through the internet, traditional retail giants of entertainment laughed the idea off and passed it on as “frivolous”. However, much like online learning, Hastings believed that what people want is to stay at home and achieve their needs without having to leave their front door. Think of online learning in the same light. You’re achieving the same output with fewer resources.

Online Learning – It’s for Everybody

So far we’ve covered Online Learning for adults, students but as a matter of fact, online learning is accessible by just about anyone. Even the youngest pupil can learn their favourite subjects at home. This also gives them more useful and productive activities to do, rather than increasing their high score on candy crush. Here’s an idea, why not increase their IQ scores instead and with online learning, children can stay at home and access videos and catch up on last week’s Math homework. Sharing information has never been easier and only today has online learning been put on the spotlight.

Inspiration from Online Learning

As human beings, our imagination virtually knows no limits. If everyone could be astronauts, then we probably would. So why aren’t there more astronauts in our society? A possible explanation is interest and motivation. Going back to our girl, Yohana, she spends most of her weekends lying around in bed, possibly meandering back and forth between the student lounge in her dorm and back into her room. All the while, the time she spent pondering about what movie she should watch next, she could have learned a new language, or a new instrument or any set of skill. But to figure out our question “Why aren’t there more astronauts?” we’d have to understand how we get inspiration. As most of us know, an inspiration is like having an epiphany. It’s not something that can be switched on and off like a light switch and if we want inspiration, we’d automatically get it. Inspiration comes from sources and there are plenty of ways that you can find inspiration, from books, education sites, TV shows and given today’s demographic, most of us would get it online. Let’s face it, most of us wanted to learn French because we heard that one robust, thick and exotic French accent from a scene in a Hollywood movie. But given that signing up for a French class means more energy spent, more phone calls to make and more French people to respond to, most of us forget about it and continue with more important activities, like seeing if a millionaire YouTube vlogger’s baby is a boy or girl.

How to Use Video Webinars to Build Your Business

Did you know webinars can be amazing for your business? The purpose of this article is to teach you specific ways to make your webinar incredible!

First, you can never let any technical problems get in your way. The webinar platform will lead you straight to your goals. But you must relax, work through problems that WILL come up, and keep moving forward. If you start today, webinars can be a huge part of your income.

The focus for this article is to teach you how to use webinars to promote your products. What I am going to teach you is webinar fundamentals that have led me to bring in thousands of dollars in my business.

This article will focus on strategies that work for new marketers. Using these strategies could double or triple your webinar income.

For the first part of this article, I will be talking about tactics. These fundamentals are not taught by the majority of companies. So you will want to pay close attention.

Webinars have the highest conversion rates of any medium. You can easily sell 100 to 200 products per webinar when done right. If you are selling high ticket items, $1,000 and above, it is easy to see the income potential.

Why do webinars work?

Webinars are scheduled events. Scheduled events, or things that are on our calendar, we consider to be more important. Think of the last wedding you went to and how much effort you put into getting there on time. We take great care to attend scheduled events.

Webinars get more attention. In a world where we are getting hit by a million things at one time, webinars allow you to have a captured audience. Webinars put your audience into a ready state where they are open to buying. With the right techniques, your webinar drives the audience into a buying experience. Remember, selling is a process of crafting an experience for your audience. Not spewing facts or pushing, but crafting an experience.

Let’s take a look at a dinner party for example. What should you serve? Is it formal? Is it casual? This is how I want you to think about your webinars. You craft the variable situation that allows your customers to open up and be ready to buy.

Webinars are effective because you get to teach the audience everything possible. You can do an hour or hour and a half, but 70 minutes is ideal for selling.

People will perceive you as an authority if you do webinars and this is important. Our society likes authority figures. We believe people on TV and we believe what the authority figure says. Use your webinar platform to tell people the facts. This will increase your authority and people start to trust you.

When you do webinars people will start to assume that you are an authority. This is powerful. People are psychologically influenced to do what authority figures tell us to do. The more webinars you do, the more your emails get opened, the more your social media posts get noticed, and so on.

Ready for the “Ah Ha!” moment?

People love screen time. Everyone picks up their screens to look at social media while waiting. We look at a computer screen all day at work. We come home and watch the TV screen. We spend our life going from one screen to another.

Webinars satiate our hunger to stare at a screen. And by being the person who shows up on the screen, you will create profit in your business. There is a prevalent thought that staring at a screen makes life more interesting. In fact, most people refuse to put away their screens and this is how you are going to maximize profit.

But, if you do not have a sound business model, you are not going to make money from webinars. So let’s tackle this topic next.

Top Income Earner Model

The Top Income Earner Model does not including spamming your business opportunity. What is spam? Spam is posting valueless product images on Facebook, Twitter, or Instagram. This is an amateur technique and it is rampant.

The Top Earner Business Model does work and it includes webinars.

Step 1: Position with a marketing system. Your marketing system must provide your audience a professional website. Free content to capture leads. And live trainings filled with helpful information to increase value.

Step 2: Generate leads, leads that convert into sales. Webinars allow you to generate leads. You can set up your webinar so that everyone who signs up gets added to your email list.

Simple tip: Be aggressive promoting your webinar. You can jump up and down in promotion and it will be just fine with people. But, do this with your products only and people label you a spammer. What is the difference? Webinars are educational and increase value in people’s life.

Step 3: Develop relationships. People are only going to buy from people they know, like and trust. Presenting a webinar that solves problems positions you as the authority. Not just another spammer jumping up and down about a business. Until people feel like they know, like, and trust you they will not buy from you.

Step 4: Monetize.

1. Sell on HOT TOPICS. “How to XYZ” and “How to do ABC”… focus on your products that sell at the highest commission for you. Focus on selling items that have a wide appeal.

2. Consider selling 100% profit offers. Some of you are missing this in your business model. If you sell affiliate products and they are not 100% payout offers, you will are missing out on money. Focus on the 100% profit items you could include to offset this loss.

3. Sponsor people into your opportunity. When you do the first 2 steps right, you will get people asking you “so how do I join your team?”

The second way to sponsor is to do a consultation, you can offer this as a bonus: “When you buy this product I will give you a 15 minute consultation”. Use this time to diagnose what they need and offer the solution.

The webinar model is not about chasing people. It is all about attraction.

Webinar Tactics

#1.

Your webinar must include a unique selling proposition.

Why? Your prospect has a lot of events. Team events, conferences, super Saturdays, kid activities, three way calls, Netflix waiting on DVR… It is easy to become overwhelmed! This is the state of the industry. You have to stand out among the clutter.

If you get out there and do a webinar that sounds like everyone else, and you will lose people. Everyone in the industry thinks they should get all pumped up about the exact same topics. If you host webinars on the same topics that other people are doing, you will get overlooked. OK, so then what are you supposed to do?

Position yourself with a unique selling proposition. And make sure you include a hook. A unique selling proposition is an offer. A unique offer! Some benefit, or a promise to deliver a benefit. Be different than what other people are offering. “How to make 10k in 6 months” or “How to make money online” are pretty blah these days. People are not going to get excited. Come up with something unique you have not seen yet. Position your offer so it inspires people to take action.

Here are 2 bad examples: “Get more Facebook fans.” “How to make money by being a stay at home mom”.

Frame your title so that it is interesting. People should feel that every aspect of your webinar funnel is different than what they have seen. Picture the most unreceptive person on the planet and make them your target.

Start with a basic idea (like the bad examples above) and expand on it. Now include different angles, hooks, and the pain points your audience is dealing with. You have to understand what keeps them awake at night. Focus on re-wording your hook until it is unique and something no one else is offering.

Tactic #2

Use triggers. The following triggers work well in webinars.

Authority

Social Proof (showcase results)

Reciprocity (You give someone something and they give something back to you). “I am taking time out of my busy day to train you and I ask that you stay throughout and give me 100% of your time”.

Scarcity (scarce items are more valuable).

Urgency (items expire at a certain time).

Business opportunity (I only have 3 spots available).

Be likeable (don’t be rude, don’t make false claims) Be YOU!

Tactic #3

Capture leads with your webinar: All your registrants need to go to into your email list.

You want those leads to get added to your list. This is critical. It allows you to build your list which is your asset.

Tactic #4

Send an Email to the Webinar RSVP’s

(Send Day of the Webinar)

Title: Emergency message about tonight’s webinar!

You have registered for my webinar tonight (then put in the title).

We are currently overbooked and the space only seats (amount of registrants). Word is spreading about tonight’s webinar and more people are trying to pile in.

Some of you might miss out. So, get here early and stay for the whole time because if you leave your spot will be given to the next person waiting.

(And give them social proof of how many people have registered).

This is what I am going to teach you to do: (a few bullet points).

And this is why I am so different than what everyone else is trying to do!

Look forward to seeing you tonight on the webinar!

Your Name

Tactic #5:

Inject personality and passion.

Doing webinars is EASY. This is the absolute easiest thing in the world to do. Have fun with it, be passionate about your company and your business opportunity. Be OK with mistakes!

Tactic #6:

Don’t worry.

Making mistakes at your 9-5 job will hurt you. You can be penalized for poor job performance and everyone is afraid to make mistakes. Mistakes are a big deal in the 9-5 job world.

Tips On How To Make Money With Webinars

You’ve likely been on a webinar, web conference, online training, whatever the word is they use to describe it. Webinars are huge a hit in the IM world right now, but they’ve actually been used in all sorts of niches pulling in big bucks for a long time.

I’ve done several of them now, where the webinar itself really was nothing but education (no selling) and then others where it’s a combination of education and something to sell. Here is how you can literally make big cash using Webinars.

What Is A Webinar

Just to put everyone on a level playing field, let’s talk about what a basic webinar is. Most webinars I’ve seen (where it’s LIVE, not talking about these recorded ones) are all run through GotoWebinar. They can host up to 1000 people on a webinar.

Several other companies exist offering similar services, but GotoWebinar seems to be one of the most popular.

Attendees are typically invited through an email invitation sent out by the host or promoters of the webinar. You sign up, and will get reminders along with a link to join the webinar during the scheduled time.

Most webinars are Voice over IP, meaning you will hear the host(s) speaking through your computer speakers, and you won’t have the ability to speak. You will be able to communicate to the hosts and ask questions to the host through a ‘question’ panel within the gotowebinar application. Now GotoWebinar does allow you to speak in your microphone but most webinars aren’t set up that way as there are too many people to have everyone talking.

The host will share their screen which will likely be a slide presentation, or sometimes doing live demonstrations from their screen, but it’s unlikely any video (of the hosts) is involved, just screen sharing.

Attendees get the opportunity to ask questions throughout if the hosts are going to be taking questions, or more often they’ll leave a Q&A session near the end to answer any questions.

How To Make Money With Webinars

Webinars are a great selling platform, because you have the attendees’ attention and ability to connect with them as they’ve shown interest. Most successful webinars that I’ve participated in involve educating the attendees on a particular topic.

Don’t kid yourself though, it’s all selling, education too. Careful planning goes into the slides, creating open loops and selling while educating at the same time.

You will find most people will arrange something special for the webinar attendees to purchase at the end, it could be a special ‘bonus’ to the first X amount of people or a discounted price too. But whatever the additional benefit is, it’s only available to those on the webinar and when the webinar is over, if you choose to not take the hosts up on their offer, you won’t have access to it again.

It’s kind of like free coaching; it does depend on who is putting the webinar on. I have been on plenty where they give almost nothing in terms of value, or education. I prefer to go with providing value, so whomever attended, if they decided not to buy they still came out with some sort of additional knowledge they can use beyond what the ‘offer’ was about.

I’ve heard of people selling $100,000 of webinars, now that would be friggin amazing, but I haven’t reached such a level (yet).

Joint Venture Webinars

I’ve done approximately 7 or so webinars for Local Video Method over the last 8 months, which were purely presenting information, doing some Q&A, and I didn’t have a single thing to offer in terms of ‘selling’, just straight up information.

As part of the launch for Local Video Method v2.0 I wanted to reach out to some new audiences. So what I did is put some time and effort into preparing a good webinar that educates and sells at the same time. This webinar is about offline consulting, getting clients, marketing yourself etc, and also talks about the actual process of video reviews as a lead gen, which is what LVM is.

Now people who want to try it themselves, CAN, but if they want to learn how to do it the quicker way, they can purchase. So the webinar provides great value and information, and an offer at the same time.

Now you can go around to people who have lists of what you would consider potential buyers. So for me, I’m going to try and reach out (via Skype, email, VIDEO!) and talk to people who are also in the same niche (offline consulting).

I’ve now got a prepared webinar; they just have to promote the webinar. We’ll do it together (I do most of the talking) and then any sales from that webinar are split typically 50/50 (joint venture).

This has worked tremendously well, I’ve done two JV’s for LVM 2.0 in the last month or so totalling just over $17,000 and I have more to come! That’s not a lot compared to some other big names, but it’s a great start and the numbers are outstanding. 1 webinar converting at 30% with an earnings per click of over $12.00!

So I can approach people now with numbers, a complete ‘package’ and all they have to do is promote it and cash in. They get to provide a high quality product (if I do say so myself) which makes them look good for the recommendation, they have some money in their pocket as do I, and I now have some new clients.

They’re a fantastic way to quickly build a list and to get cash and build relationships as they bring a flood of traffic very quickly. I have something to offer and the JV partner has the list!

Webinar Leverage

Most of the time webinars will be recorded and used later down the road which is a great leverage strategy for the webinar itself. You can send out replays to your list to help drive more sales (for those that couldn’t make it, forgot, or never got the invite). You can also use the video and cut it up, allowing you to create several videos from one.

I could upload those to YouTube and optimize those for some keywords I’d like to target, driving traffic back to my sales page. I’ve personally used it as part of the premium content within the Local Video Method membership as a value add. Anyone who purchases Local Video Method has access to the webinar library.

I’ve also created a 6 part video series in my autoresponder, that’s spread out over two weeks and provides free training to those on my list whom have never purchased Local Video Method. It gives them a taste of what the full package is all about.

You can easily schedule several webinars in a week. That will take some coordination but it’s more than possible, each webinar really takes about 2 or so hours to deliver and some admin work on the side to set it up, promote it, but it’s hardly a full day’s work.

I’m sure there are many more ways to leverage them, but this is how I’ve leveraged my webinar recordings.

Webinar Tips

Here are some tips for you if you’re deciding to run a webinar.

1. Schedule it out about 1 week out, with all the timezones, weekends etc. give people the opportunity to read your invitation and sign up.

2. Schedule a 24 hour reminder and a 2 hour reminder email to go out (I use AWeber)

3. Close any programs that may pop-up or interfere with your screen, you’re going to be sharing it with hundreds of people!:)

4. If you’re going to show your browser, please clear your history to avoid anything embarrassing appearing in your recording and to your attendees.

5. Test everything 15 minutes before hand, then sit and wait. You’d be surprised at the tiny things that’ll mess up right before you’re suppose to start.

6. Start on-time, respect the time of those who showed up on time!

7. Record every webinar, you can always get rid of it afterwards, but if you don’t record it and want it, you’ll be out of luck. You can use Camtasia or Screenflow to record the webinar (including audio/video).

8. Try to keep the background noise to a minimum, interruptions can make it more ‘human’ but to a minimum.

9. You may say this goes without saying, but whatever you do, don’t say anything bad or derogatory about the attendees or anyone or anything while on the webinar, even if you think you’ve hit mute or it’s not on. The only way to be certain it’s not on is GotoWebinar is closed! Many people have been burned by thinking it’s off-air mean while they’re voice is still being heard by all the attendees.

10. I like to have nice presentations, that’s just me, some images and so on keep what is a semi-boring event (no video etc) a little more interested and engaging.

11. Like most presentations, keep your list of bullet points on your slides to a minimum (per slide).

12. You will not be given a list of email addresses of attendees to easily use. I highly recommend implementing some tool (such as this one) to sign people up to your email list AND the webinar. When you’re on the webinar, and you promise to send people something, if you don’t have them on a list, that will be very difficult if not impossible. There is no easy way to get your webinar attendee email addresses to your auto-responder afterwards.

13. When speaking, speak slowly, and vary your tone, again helps keep it from sounding boring

14. Promote your registration page as much as possible and those of you who want to do JV’s, you can set up an affiliate link for an affiliate to land on the registration page. That way any traffic they send to their affiliate link will go to the webinar registration page and track the purchase to them! Gives them a great incentive to promote your webinar!

15. Don’t forget that you’re selling, so remember to show value, create open loops, close them, keep them enticed and when you’re ready don’t be afraid to make the pitch. Some people say talk about the pitch early, others say wait till later, that will depend on your audience (from my experience). Ask your JV partner how their list has been groomed with previous webinars.

16. Don’t panic if you forgot to hit record in the mindset of starting your webinar. Send out an email to those who attended and I bet you someone recorded it for themselves and would be happy to provide you with a copy. (Can you tell that happened to me?)

17. If you find this list useful, please hit the like button and share it on Facebook for anyone else interesting in running their own webinars!

That should give you a good start. The first one is always a little nerve-wracking, but just get it over with and move onto the next one, they only get better each time you do them, and you won’t even worry from that point.

Top 10 Reasons To Hold A Webinar Today

Are you currently using webinars as part of your content marketing strategy?

If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.

In the past, webinars were used primarily for product demonstrations and to usher customers through a company’s sales funnel.

Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to strengthen relationships and increase sales.

Here are the top 10 reasons to take a second look at webinars:

1. Webinars work

Webinars rank among the top 12 most frequently used marketing tactics because they work.

According to research conducted by the Content Marketing Institute, webinars are included among the top 5 most effective ways to market your business.

In a study of over 200 marketers, those who regularly included webinars as part of their content marketing strategy experienced greater ROI, stronger customer engagement, and better brand awareness than those not using webinars.

2. Webinars can be used during any stage of your sales funnel

Webinars aren’t just for closing customers anymore. They can also be used to introduce prospective customers to your brand, reward loyal customers with exclusive content, and ensure brand integration “across the customer’s buying journey” (CMI, 2014).

3. Webinars do more than just capture leads

Gone are the days of sales-focused webinars where the only goal was to increase conversions. Today, webinars provide the opportunity to create, nurture, and strengthen customer relationships. They can be used to deliver education, training, demonstrations, masterminds, round tables, and to increase user engagement with your brand in creative ways.

4. Webinars are cost-effective

While you can certainly spend an arm and a leg producing a slick-looking webinar, there’s no need to break the bank when you’re first getting started.

It’s possible to create a simple PowerPoint presentation and host your webinar absolutely free using services like Google Hangouts and AnyMeeting.

5. Webinars warm-up cold leads

Holding a webinars gives cold leads a chance to get to know you and your brand. They get to hear your voice, see your face (if using video), and get a personal introduction to your company that no landing page or sales copy can duplicate.

6. Webinars work for both B2C and B2B marketing

Webinars can be tailored to any kind of sales or marketing situation. Depending on your business’s needs, you can create a webinar presentation that addresses your audience’s specific concerns on an individual (B2C) or company-wide (B2B) level.

7. Webinars appeal to all learning styles

Auditory learners learn best by listening to someone talk. Visual learners learn best by watching a video or looking at text on screen. Kinesthetic learners learn best by doing, i.e. interacting with the information that’s being taught.

Only webinars let you appeal to all three learning styles simultaneously.

Text and images will appeal to visual learners, while voice over will help auditory learners connect with you quickly. Kinesthetic learners will benefit from click-through slides and the ability to download and comment on your webinar content.

8. Webinars can easily be repurposed

A completed webinar recording can be used again and again to capture leads, sell products, and drive traffic to your website. Webinars can also be repurposed into blog posts, podcasts, social media posts, eBooks, and all manner of different marketing materials.

9. Webinars increase clout and social proof

Webinars give you the opportunity to connect with thought leaders in your industry. You can produce an interview-style webinar, a panel discussion, or a Q&A webinar and invite industry experts to take part.

Having these types of “special guests” on your webinar will increase its popularity and associate your brand with those at the top of your field.

10. Webinars help build your tribe

Webinars aren’t a one-way form of communication; they are interactive. By taking questions at the end of your webinar, you’re providing a place where like-minded members of your community can interact. By acknowledging attendees and making them feel welcome, your webinars become a place for your brand’s tribe to gather.

Research proves that webinars are one of the most effective marketing tactics for both B2C and B2B companies. Webinars warm up cold leads, increase engagement, boost conversions, and allow you to connect with prospects on multiple levels throughout the sales process.

Known as “The Smart Simple Marketing Coach,” the tech-savvy Sydni uses a results-focused, “how to” approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.